Analysing Popular Music: Image, Sound and Text by David Machin

By David Machin

Popular track is way greater than simply songs we hearken to; its meanings also are in album covers, lyrics, subcultures, voices and video soundscapes. Like language those components can be utilized to speak complicated cultural principles, values, ideas and identities.

Analysing renowned song is a full of life examine the semiotic assets present in the sounds, visuals and phrases that contain the ‘code publication’ of renowned track. It explains precisely how well known tune involves suggest loads. jam-packed with examples, workouts and a thesaurus, this e-book offers the reader with the data and talents they should perform their very own analyses of songs, soundtracks, lyrics and album covers.

 

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This kind of art work itself is used to connote ‘Africanness’ in the Western idea of ethnic culture, and the camel is used just in case there are any doubts. This is clearly marketed for a ‘world music’ consumer. The camel and the art style itself, Hesmondhalgh (1995) would point out, connotes the discourse of traditionalism or primitivism that stems from Romanticism, which is typical of how we see ‘ethnic music’. Of course, on this cover, as with many of the others, colour is very important. This is dealt with in depth the next chapter.

In contrast, Girls Aloud communicate not authenticity but confident sexuality. The target audience in this case would not be so much concerned with authenticity and creative genius as with power and femininity. On the Oasis sleeve we find objects such as glasses of red wine and a polished wooden floor, a photograph of Burt Bacharach. These all connote sophistication and taste, although the poses of the band members suggest complete informality. Is this part of the way Oasis indicate their success, their taking-on of status but at the same time their retention of working-class attitudes?

This image shows Dylan through the discourse of the ideal creative genius. In contrast, Girls Aloud communicate not authenticity but confident sexuality. The target audience in this case would not be so much concerned with authenticity and creative genius as with power and femininity. On the Oasis sleeve we find objects such as glasses of red wine and a polished wooden floor, a photograph of Burt Bacharach. These all connote sophistication and taste, although the poses of the band members suggest complete informality.

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